13 best behaviors

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2020 Benjamin Franklin Book Award Winner in Psychology

About Dr. Mona Delahooke

Mona Delahooke, PhD, is a licensed clinical psychologist with more than 30 years of experience caring for children and their families. She is a senior faculty member of the Profectum Foundation, an organization dedicated to supporting families of neurodiverse children, adolescents and adults. She is a trainer for the Los Angeles County Department of Mental Health.

Dr. Delahooke holds the highest level of endorsement in the field of infant and toddler mental health in California, as a Reflective Practice Mentor (RPM). She is a frequent speaker, trainer, and consultant to parents, organizations, schools, and public agencies. Dr. Delahooke has dedicated her career to promoting compassionate, relationship-based, neurodevelopmental interventions for children with developmental, behavioral, emotional, and learning differences.

She is the author of Social and Emotional Development in Early Intervention: A Skills Guide for Working with Children (PESI, 2017).

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From the Preface

Who This Book Is For

As you can probably tell by now, this book is aimed at practitioners—the people who design and build products or communications with specific behavioral goals. Teams that design for behavior change should generally include the following roles, and individuals in each of these roles will find practical, how-to instructions in this book:

• Interaction designers, information architects, user researchers, human factors experts, human–computer interaction (HCI) practitioners, and other UX folks
• Product managers, product owners, and project managers
• Marketing and communications professionals
• Behavioral scientists (including behavioral economists, psychologists, and judgment and decision-making experts)

What You Need to Know to Benefit from This Book

This book gives you enough knowledge in each of these three areas to get oriented and to start working on concrete products and communications.

It covers most of the behavioral research you’ll need to finish the products as well, but at some point along the way, you’ll need people who are experts in qualitative or quantitative data and in product design. Chapter 17 provides a detailed look at the skills required for a team that designs for behavior change, including where you can find (or develop) them.

If you are an expert in one of these areas, all the better. The book will show you how designing for behavior change builds upon and complements your existing expertise. You’ll find out how to leverage your existing skills to play a leading role in the development of behaviorally effective products and communications within your organization.

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