Multilevel

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In the context of marketing and business, "multilevel" often refers to multilevel marketing (MLM) or network marketing.This is a business strategy where salespersons earn income through direct sales of products or services and by recruiting new salespeople into their downline.

In multilevel marketing, participants earn not only from their direct sales but also from the sales made by the people they have recruited (known as their downline) and the sales made by the people recruited by those in their downline, creating multiple levels of compensation.

While some people find success in multilevel marketing, it's a business model that has faced criticism and controversy. Skepticism often revolves around concerns of pyramid scheme structures, where the focus is more on recruiting new members than on selling actual products or services. Regulatory bodies in various countries have implemented rules to distinguish legitimate MLMs from illegal pyramid schemes.

Books on multilevel marketing may offer insights into strategies, success stories, and pitfalls to be aware of in this business model. If considering involvement in multilevel marketing, it's essential to research the company thoroughly, understand its compensation plan, and be cautious of opportunities that seem too good to be true. Like any business venture, success in multilevel marketing often requires dedication, hard work, and a clear understanding of the associated risks.