2 best drugstore beauties

"Drugstore beauties" typically refers to beauty products and cosmetics that are affordable and available at drugstores or similar retail outlets. These products are often budget-friendly alternatives to high-end or luxury beauty brands and are accessible to a wide range of consumers. Here's what you should know about drugstore beauty products:

Affordability: One of the primary appeals of drugstore beauty products is their affordability. These items are usually priced lower than their high-end counterparts, making them accessible to individuals on a budget.
Wide Range of Products: Drugstore beauty brands offer a wide variety of products, including makeup, skincare, haircare, and personal care items. This range includes foundations, lipsticks, eyeshadows, mascaras, cleansers, moisturizers, shampoos, conditioners, and more.
Quality: While drugstore products are generally more affordable, many of them are of good quality. Some drugstore brands have gained a reputation for producing high-quality products that rival those from more expensive brands.
Accessibility: Drugstore beauty products are readily available in many retail locations, including drugstores, supermarkets, and big-box stores. This accessibility makes it convenient for consumers to purchase these products.
Innovation: Drugstore beauty brands are known for their ability to keep up with beauty trends and innovations. They frequently release new products and adapt to changing consumer preferences.
Cruelty-Free and Vegan Options: Many drugstore beauty brands now offer cruelty-free and vegan options, catering to consumers who prefer products that are not tested on animals or contain no animal-derived ingredients.
Reviews and Recommendations: With the rise of social media and online beauty communities, there are many reviews and recommendations available for drugstore beauty products.This helps consumers make informed choices.
Dupes: Drugstore beauty products often include "dupes" or alternatives to popular high-end products. These dupes are designed to mimic the look and performance of more expensive items at a fraction of the cost.
Makeup Tools and Accessories: In addition to cosmetics, drugstore beauty sections also offer makeup tools and accessories, such as blenders, sponges, makeup brushes, and more. These tools are essential for achieving various makeup looks.
Personal Care: Drugstores also carry a range of personal care items beyond cosmetics, including skincare products like cleansers, moisturizers, and sunscreens.

It's important to note that the quality and performance of drugstore beauty products can vary from brand to brand and even from product to product. While some drugstore products may be considered excellent and budget-friendly alternatives, others may not meet everyone's expectations. As with any beauty purchase, it's a good idea to read reviews and do a patch test, if applicable, to ensure that a product suits your needs and skin type.

Below you can find our editor's choice of the best drugstore beauties on the market

wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce

Wet n Wild

Based on 12 reviews Check latest price

Product description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!

User questions & answers

Question:	if i am 330 in maybelline which shade should i use
Answer:	You could be anywhere between cocoa, mocha and espresso. It’s enexpensive enough you can get a few and mix to get right shade
Question:	Is porcelain or shell ivory lighter? I don't get a lot of sun
Answer:	The colors are a little unintuitive or inaccurate. Rose Ivory is probably the lightest, followed closely by Porcelain and Nude Ivory. Which one of those you pick should depend on your undertone. Wet n Wild has a color chart on their website that's a lot more useful than the descriptions printed on the bottle.
Question:	what is the spatula for
Answer:	IDK but I just use the spatula to take out FOUNDATION and put it on the back of my hand. Then I apply to face.
Question:	Is this okay dry skin
Answer:	If you moisturize and use a hydrating primer before application it's fine but if you use a more matte primer under the foundation it'll cling to dry patches.

Product features

Photo Focus Foundation

wet n wild Makeup Sponge

Wet n Wild

Based on 2 reviews Check latest price

Product description

This blending sponge flawlessly applies makeup for a professional-looking finish. Provides a streak-free, effortless application. Designed with a unique hydrophilic material to ensure less product waste.

Smooth, streak-free blending. Can also be used for highlighting, contouring, and concealing.
Special sponge material allows for less product absorption.
Washable and reusable
Cruelty-Free, Vegan.

Product features

Here's to the WILD Ones!

We hear all the time 'wet n wild was the first makeup I ever bought' and We Love That. We are the trusted beauty destination for all beauty lovers, inclusive of all age, ethnicities, skin colors, and economic status. So basically, no matter who/where you are in life, we have a product for you, Wild One.

100% Cruelty Free*

We are cruelty free, and always have been! We are proud members of PETA's 'Beauty Without Bunnies' program*. Whether you're a card-carrying vegetarian committed to animal rights (good for you!), or you just love puppies and want them to smile (and who doesn't?), we are for you!

Eyes

Bold, neutral, stand out or blend in -- it's your choice! From waterproof mascara to eyeshadow palettes in the colors of your wildest dreams, let your inner makeup artist free and design sultry, glimmering, or subtle looks that last all day and night!

Lips

Lipstick -- it's the one thing we absolutely must put on when we've got a cocktail party or black tie event. From high gloss to matte to metallic, enhance your natural pout or add a pop of color.

Face

Your skin, only better! From bronzer and blush to foundation and concealer, we've got you covered and primed for your next big thing. You've met your makeup match!

Nails

Our claim to fame! We launched wet n wild in 1979 with our epic wildshine nail color line. After decades of our nail polish flying off the shelves, we're pretty sure you already have a couple stashed away, but with so many colors and styles you can always add a new one!