10 best makeup concealers

Product description

Suitable for all skin types, this easy-to-use duo of shades allows for a custom blend and the perfect match. The silky formula delivers a smooth application and superior coverage that will brighten your eyes and give you a more youthful appearance. Under Eye Concealer Duo combats uneven looking skin tone and under eye dark circles. This concealer provides a smooth finish to prevent caking or creasing. Upon application, begin by color correcting with the deeper shade, then blend and brighten with the lighter shade.

Brand Story

Skincare can be serious and seriously fun. We have the professional solutions for any skin concern, next-level essentials for any skin type and at-home treatments designed to seriously upgrade your selfcare ritual

Product features

Under Eye Concealer Duo

Easy-to-use duo of shades allows for a custom blend and a perfect match. The silky formula delivers a smooth application and superior coverage that will brighten your eyes and give you a more youthful appearance. Under Eye Concealer Duo combats uneven looking skin tone and under eye dark circles. This concealer provides a smooth finish to prevent caking or creasing.

Antioxidant Protection

Under Eye Concealer Duo, as well as all of Glo Skin Beauty's makeup bases, contain a proprietary blend of Vitamins A, C, E and Green Tea Extract for nourishing antioxidant protection.

Talc Free

All Glo Skin Beauty products are talc free allowing silky, even coverage that enhances skin’s beauty rather than emphasizing imperfections. Glo Skin Beauty's mineral makeup collection is also cruelty free and paraben free.

Richly Pigmented

Mineral concealer with 2 shades for color matching skin tone conceals dark circles, brightens the eye area, and helps soften the look of fine lines.

Product description

The 16Hr camo concealer is your secret weapon to putting Your best face forward. The holy grail of next-level-perfection concealers, this rich, creamy formula blends in like a second skin-setting the stage for whatever look your heart desires. Set it with a light powder application for a natural, minimalist approach, or go full-on maximalist with bold red lips and black eyeliner. Your imagination is the limit. e.L.F. Makes the best of Beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie-glam or bare faced, minimalist, maximalist and every look in between-we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide.

• 16HR CAMO CONCEALER is a full-coverage, 16-hour wear concealer which conceals, corrects, contours and highlights for flawless skin.
• VERSATILE doe foot applicator applies the creamy oil-balancing formula evenly and precisely, leaving behind a matte finish.
• WINNER of a 2019 Cosmopolitan UK Beauty Award, available in 26 different shades and suitable for all skin types.
• NOTE: This concealer dries a darker color than shade shown in swatches and in concealer bottle.
• CRUELTY-FREE, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

User questions & answers

Question:	Which shade should i use for highlighting ? Yes
Answer:	Hi Kelli! Thanks for your inquiry. To access the product in the Pur Minerals Dissapearing Ink Concealer Pen, you should rotate the dial located on the bottom clockwise. Wait to see how much product dispenses after each rotation since it sometimes has a slight delay reached the applicator. I hope that helps. Thanks! -Beautystoredepot
Question:	I’m a ginger so I’m super pale. What color would be best and not be too yellow
Answer:	It won’t cover it completely and if it does it will gradually wear off.
Question:	What shade would be good for a pale strawberry blonde person
Answer:	From my store 100% from morphe
Question:	What shade is good for medium/tan skin tone
Answer:	Ivory is lighter Linen is close. Mixing them can be great.

Product description

Light-w8, emollient concealer. Provides medium to natural coverage for larger areas of the face. Non-comedogenic formula works on all skin types.

• HD Photogenic Concealer: Our HD Studio Photogenic Concealer in Fair smoothly covers blemishes imperfections skin discoloration and under eye circles on light skin tones and is safe for all skin types
• Color Correcting Coverage: Available in 23 shades including color correcting green yellow and lavender providing natural to medium coverage on all skin tones and types
• Face From Foundation To Finish: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color correction and coverage from blush bronzer foundations and contouring concealer to palettes and powders
• Cruelty Free Cosmetics: We believe animals belong in our arms not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
• Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today from eyeshadow eyeliner mascara and false lashes to lipstick foundation primer blush bronzer brushes and more

User questions & answers

Question:	What colour should I get? I am blonde, fair skinned but tan easily. I have really dark blue/purple under eye circles
Answer:	My daughter is a very fair, blue/grey eyed blond. MAC matched her to NC5. L'Oreal powder in N1 is a pretty perfect match. She tends to be a bit more yellow than pink (she doesn't turn completely red when she exercises). She doesn't tan, but doesn't burn easily either. She has dark circles and this is a nice, thick formula that covers well. I got her the "Porcelain" color. It is a good match. I hope this helps. Truthfully, I almost like this formula better than my more expensive one and will probably buy it for myself when I need more.
Question:	I have super light skin what is the lighted shade that would work for me
Answer:	I have very light skin also and the Porcelain worked for me!
Question:	I have some what pale skin and I really can't decide if I should porcelain or beige
Answer:	I have reaaaaally pale skin and Porcelain worked really good for me
Question:	Will the fair work on alabaster white skin
Answer:	NO, I would go with 01- Porcelain. I am very fair/pale, too. Fair has a bit too much shade (or pink) to it, thus not hiding under eye circles. I love, love, this formula. I'm usually a wind-up stick kind of gal. But a few yrs. back, when NYX hit Walgreens, I tried this concealer, thinking it would be too thin or runny. But no, it was thin, but opaque coverage, & stuck like iron all day long! I now use it all around my T-zone more like a foundation, when I want to go natural, with just powder. I wish I could find a foundation that covered just like this. A dot covers alot, stays put, unnoticeable & never settles on fine lines or wrinkles. And look at the price! Incredible value! Stock up, if you can! But for fair skin, Porcelain is the way to go.😊

Product description

Amazon is an authorized retailer of Dermablend Products. Dermablend’s Cover Care Full Coverage Makeup Concealer & Corrector provides one-coat coverage with up to 24-hour long-lasting wear. This liquid color corrector concealer, available in 16 shades, features an XL doe-foot applicator & is a dark circle eye concealer, acne concealer, matte concealer & under eye concealer for mature skin. Additionally, this under eye concealer helps to cover dark spots, discoloration, redness and other imperfections with ease. Cover Care Makeup Concealer for face combines coverage with care as the soft matte finish stays supple, soft, and breathable on skin while providing 24 hour hydration with glycerin. HOW TO USE: 1) Apply thin layer to desired area or dot around under eye 2) Lightly tap with finger, brush or sponge 3) Blend with ring finger inwards towards eye area until smooth, evened tone. This Dermablend concealer’s lightweight formula is: allergy tested, sensitive skin tested, waterproof concealer, transfer-resistant, non-comedogenic, paraben-free, fragrance-free, alcohol-free, cruelty-free, 100% vegan-friendly; containing no animal derived ingredients or byproducts. Ingredients: Aqua / Water / Eau, Undecane, Glycerin,Dimethicone, Polyglyceryl-4 Isostearate, Synthetic Fluorphlogopite, Pentylene Glycol, Butylene Glycol, Tridecane, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Magnesium Sulfate, Polyhydroxystearic Acid, Octyldodecanol, Disteardimonium Hectorite, Disodium Stearoyl Glutamate, Silica, Cellulose Gum, Ethylhexylglycerin, Silica Silylate, Acrylonitrile/Methyl Methacrylate/Vinylidene Chloride Copolymer, Trihydroxystearin, Aluminum Hydroxide, Acetylated Glycol Stearate, Isobutane, Tocopherol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate [+/- May Contain / Peut Contenir, Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Ci 77891 / Titanium Dioxide, Ci 77007 / Ultramarines, Fil D243465/1.

Brand Story

Dermablend is powerful makeup for all; high-performance pigments available in a wide shade range. A dermatologist created brand with high safety standards: fragrance-free, allergy-tested, sensitive skin tested, non-comedogenic.

User questions & answers

Question:	If I order one and the color is wrong can I exchange it for another color
Answer:	I do and this product is my go-to. I do not use blush typically because the rosacea will peek through a bit but I use some light contouring under my cheekbones. Hope this helps.
Question:	what is correct color for medium skin color tending toward natural beinge
Answer:	Both of these shades are in the same category in terms of lightness/darkness. However, they're very different. Light ivory is warm for women with very yellow undertones; soft ivory is cool for fair skin with very pink undertones. They also make a third ivory shade, natural ivory, which is supposed to be more neutral.
Question:	under eye bags What is the best way to disguise under bags? Under the bags, on top of the bags, whole area below the bags and dark circles
Answer:	I believe so, you have to make sure it's shipped by Amazon for it to be under amazons return policy.
Question:	If I have a Biscuit colored Dermablend concealer which color on the chart would match that color
Answer:	I guess you can call it that. There's a disc at the bottom that you rotate to clicks that would cause the liquid concealer to come on the sponge at the tip

Product features

Conceal Dark Circles

Virtual meetings? Cover under-eye dark circles & other imperfections in just one coat.

Correct Spots

Stuck inside and breaking out? Use Cover Care to correct spots, plus it's non-comedogenic.

Contour Face

Big night in? Contour your whole face or just highlight your nose bridge and above the brows.

Eyelid Prime

Online all day? Prime your eyelids so your makeup won't move. No touch-ups needed.

Product description

Flawless that lets the real you come through. It's makeup that doesn't mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin's natural highs and lows to show through. Non comedogenic, dermatologist tested, ophthalmologist tested, fragrance free.

Brand Story

By

• Maybelline Concealer: With 12 shades, this oil-free concealer matches skin tones to deliver a more even complexion, with a flawless natural finish; The oil-free formula is breathable for natural-looking coverage that won't clog pores
• A Shade That Fits Me: Maybelline Fit Me liquid concealer provides coverage for a wide array of skin tones, from Fair to Cocoa; Use as a redness, blemish, and under eye circle concealer for a flawless, natural-looking finish
• Maybelline Fit Me For A Flawless Face: With Dewy+ Smooth foundation with SPF 18, Matte + Poreless foundation, concealer, powder, finishing powder, and blush, Maybelline New York Fit Me collection has everything you need to put your best face forward
• Maybelline has what you need to create any look: foundation, bb creams, concealers and highlighters to create a perfect canvas, eyeshadows, brow pencils and eyeliners for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
• Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Product description

This dark circle eraser concealer instantly creates a radiant, refreshed looking eye area. Infused with goji berry and Haloxyl. Packaging may vary, what you receive may not be what is reflected on site. • Instantly erases the appearance of dark circles and fine lines • Under eye concealer visibly diminishes the appearance of puffiness • Eye area looks radiant and refreshed • Anti-aging dark circle treatment contains goji berry and haloxyl to help erase appearance of dark circles and fine lines Step 1. Twist collar of the applicator until the concealer is visible on the sponge (may take some turns on first use). Step 2. Apply concealer to the under-eye area and blend. Step 3. For extreme dark circles, apply the Neutralizer under concealer. Step 4. To add luminosity, apply the Brightener to the inner corner of eyes, cheek, brow bones and bridge of the nose. The Dark Circles Eraser is protected by an anti-microbial system. Do not wet applicator. Wipe off excess eye concealer with dry tissue.

Brand Story

By

• MAYBELLINE INSTANT AGE REWIND CONCEALER: America's #1 Concealer! Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use concealer.
• ANTI-AGING CONCEALER: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl. Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
• BEST FACE FORWARD: Maybelline has sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas.
• MAYBELLINE HAS WHAT YOU NEED to create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to au natural lip balms.
• REMOVE MAYBELLINE MAKEUP WITH MICELLAR WATER: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup.

User questions & answers

Question:	What is the color difference between light and neutalizer? This is my first time using this product. I have light skin with yellow/olive undertones
Answer:	You can buy at this price，if you want discounts and bigger brands，I recommend you to GOBEACE/COM. I bought it. The quality is indeed much better, And it's discounting now
Question:	I have yellow undertones and hazel eyes. Is the brightener a good choice , or is it too pink
Answer:	The unfold length of the spring twist hair is 8 inch,The length after install is similar to that shown in the picture.
Question:	What is the difference between the neutraliser and the brightener
Answer:	Nope it does not. Don’t waste your money if you haven’t bought one yet
Question:	My skin is very pale so I don't know witch one to use
Answer:	Yes

Product features

Pro Tip

Use shade Neutralizer on extreme dark circles, and shade Brightener to highlight the eyes and face

Conceal

Apply under eyes to wipe out dark circles or anything that needs a little brightening.

Correct

Cover up dark spots, blemishes, wrinkles, and more in a simple click.

Contour

Shape your face easily by contouring with a deeper shade and highlighting with a lighter shade.

• BEST SELLER - Bye Bye Under Eye is our #1 best-selling, waterproof concealer. It delivers highly pigmented, long-lasting, full coverage that improves the appearance of wrinkles without creasing or cracking.
• BYE BYE IMPERFECTIONS - This multitasking, full-coverage concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration.
• ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger!
• HOW TO APPLY - Warm, tap, blend! Warm a tiny amount with fingers, tap onto skin and blend using the Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as a foundation.
• IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

User questions & answers

Question:	Is this medium light or medium tan? My sample says medium tan
Answer:	It won’t be visible if you buy correct shade for your skin tone and spread it well. It is a good product good coverage.
Question:	I am male, can I use it? Is it visible
Answer:	I would say medium. I have a light olive complexion and I find the tan is only good when I'm tanned, in the summer. The medium is very forgiving.
Question:	I have one of these that says "medium/warm medium" ...should I get medium or tan
Answer:	I use my finger because it's very very thick. It is good to warm it in between your thumb and finger and pat gently with the index finger rather than rub. Beauty blender may work at the end, but I could see a brush pulling at your undereye and caking it on. This stuff is super thick. I literally use a dot the size of the tube head opening for each eye
Question:	Ive ordered this from qvc which includes the brush. what is your best method of application? brush, finger or beauty blender sponge
Answer:	its really good for face

Product features

IT’s Your Life-Changing Concealer!

• Improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration

Warm, Tap, Blend!

• Warm a tiny amount with fingers, tap onto skin and blend using brush #2

Developed with Plastic Surgeons & Dermatologists

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

*Source: The NPD Group, Inc./U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020

Product description

The creamy formula of Revlon PhotoReady Concealer glides on seamlessly to hide dark under-eye circles and camouflage any imperfections. Specially angled tip allows for precise application. High-Definition Filter Technology captures and transforms any light, blurring and softening flaws, for a perfect, app-filtered look. Available in 6 high-definition shades. Revlon is a global leader in cosmetics, hair color, fragrances, skincare, and beauty care products. One of the strongest consumer brand franchises in the world, Revlon’s products are sold in over 100 countries across six continents. Revlon revitalized the industry over the years with iconic nail and lip colors and with breakthrough technology like ColorStay transfer-resistant lipstick and makeup.

Brand Story

By Revlon

• CONCEALER FOR A FLAWLESS LOOK: Concealer makeup made with High Definition Filter technology to reflect light, cover, and blur things you would rather not see
• HIDES BLEMISHES & DARK CIRCLES: Camouflage pimples, under eye circles, and other imperfections for selfie-ready skin
• MEDIUM TO FULL COVERAGE CONCEALER: This creamy makeup concealer delivers medium to full coverage for buildable perfection
• ANGLED, PRECISE TIP: The concealer stick has an angled tip for easy application and coverage where you need it
• 6 BUILDABLE SHADES: From fair to deep, find the lightweight concealer shade that helps you build your flawless look

User questions & answers

Question:	Is this
Answer:	I purchased 003.
Question:	Would this be good for hiding a 5 o'clock shadow
Answer:	no but-- i would recommend it BYE BYE UNDER EYE Waterproof Concealer Neutral Medium to cover a 5 o'clock shadow
Question:	I’m eastern asian (chinese) and i have fairly light skin with a yellow undertone. should i get the light medium or the light? thanks
Answer:	We have the same complexion , I actually bought both to try which one work best for me , right now Im using medium. I am happy with the results . A lot of times I use alone + face powder . I always stick with medium.
Question:	Does it crease a lot under your eyes
Answer:	I haven't had any problems with creasing. It's very lightweight and applies smoothly.

Product features

Be Your Picture-Perfect Best

The creamy formula of Revlon PhotoReady Concealer glides on seamlessly to hide dark under-eye circles and camouflage any imperfections. Specially angled tip allows for precise application. High-Definition Filter Technology captures and transforms any light, blurring and softening flaws, for a perfected app filtered look.

- Creamy concealer for instant perfection.

- Medium, buildable coverage.

- Blend using fingertips in gentle, patting motion.

Perfect Your Look with Revlon PhotoReady Collection

Step 1: Prime

Smooth on Revlon PhotoReady Perfecting Primer, blending outwards until the formula is invisible on your skin.

Step 2: Conceal

Hide dark under-eye circles and camouflage imperfections with Revlon PhotoReady Concealer.

Step 3: Perfect

Build coverage with Revlon PhotoReady Airbrush Effect Makeup. Light-Filtering Technology helps you achieve a flawless, airbrushed look.

Step 4: Set

Finish your look with Revlon PhotoReady Powder to eliminate shine and even skin tone.

Model wears Revlon PhotoReady Powder in Light/Medium.

Product description

Color-match your skin using our perfecting and correcting palettes to conceal, correct, or contour. With six shades to choose from in each set you can cover up problem spots even out imperfections and accentuate your best features in a flash. Use these buildable colors on their own or combine them to create the ideal tone.

• Ultimate Color Correcting Concealer Palette: This palette features 6 color correcting concealers expertly chosen to work together to conceal problem areas
• Correct and Conceal: Our palette helps conceal trouble spots and visibly correct discolorations; Light and medium camouflage imperfections yellow and peach conceal dullness and dark circles green covers redness purple and pink brighten
• Face From Foundation To Finish: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color correction and coverage from blush bronzer foundations and contouring concealer to palettes and powders
• Cruelty Free Cosmetics: We believe animals belong in our arms not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
• Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today from eyeshadow eyeliner mascara and false lashes to lipstick foundation primer blush bronzer brushes and more

User questions & answers

Question:	Does it stay and not wipped off putting liquid foundation over it to cover any discoloration on your face
Answer:	It’s foundation first, then concealer. Whatever your foundation can’t cover, your concealer should be able to pick up the slack. If you can still see some red after applying foundation, then add the green concealer. And blend.
Question:	I am a near perfect match for ruly topaz black opal foundation, and dior # 50 foundation. should i use deep or medium for my yellow gold undertone
Answer:	I'm a Latin, and we have tan and yellow undertones. I recommend that you should buy the deep nyx, because the medium does not cover to much. And I have the deep and medium nyx. And the medium I give to my daughters that have lighter skin tone.
Question:	WHAT are each of the colors for
Answer:	Green: To cover up red spotsPurple: To brightenSalmon/Orange: use to combat darkness like under-eye circles, or brown spotsyellow: Also combats under eye circles and lightens dark complexions(each color is used to combat the color opposite itself on the color wheel, google "color wheel"Brownish tone , I'd use for contouring
Question:	Can someone explain to me wat each color stands for ?? I know the green is for redness but other than that I have no idea
Answer:	Hi, the first top left color is for correcting "bags:"under eye, on Tan skin, Green, corrects Redness., Purple corrects Yellow undertones, Peach corrects under ye bags on Fair skin and the two bottom colors are for normal concealing and contouring! Hope this helps.

Product description

Leave your skin feeling hydrated all day while minimizing the look of imperfections with Neutrogena Hydro Boost Hydrating Concealer Stick. Formulated with purified hyaluronic acid, an ingredient known for its hydrating properties, this face concealer works to leave skin feeling quenched. The cover-up makeup applies flawlessly to mask facial imperfections, such as redness and dark under-eye circles, without a cakey finish. The unique hydrating core of this concealer stick works to refresh dry, thirsty skin. This lightweight concealer is non-greasy, oil-free, and non-comedogenic and is available in five blendable shades designed to match multiple skin tones.

• Hydrate skin and minimize imperfections with this 0.12-ounce stick of Neutrogena Hydro Boost Hydrating Concealer Makeup
• This cover-up makeup helps mask facial imperfections such as redness and dark under eye circles and offers smooth coverage that blends effortlessly for a fresh look all day
• Formulated with purified hyaluronic acid, an ingredient known for its hydrating properties, the unique core of this concealer stick works to refresh dry, thirsty skin
• The non-greasy, lightweight, oil-free, and non-comedogenic concealer won't leave a cakey finish and offers buildable, blendable coverage
• Available in 5 blendable makeup shades designed to match multiple skin tones, the hydrating concealer will cover up flaws and imperfections and with an effortlessly smooth application

User questions & answers

Question:	Can you apply this to clean skin or should an under eye cream be used first
Answer:	Hi there - the Fair shades are the lightest. Please choose the one that best matches your undertone.
Question:	hi, where are these made in? thanks
Answer:	It seems real to me!
Question:	are the Hydroboost Concealer shades neutral in tone or pinkish or orangey like a lot of concealers
Answer:	Yes this is the real product. 100% authentic
Question:	Which neutrogena hydro boost hydrating concealer is lighter: fair or light
Answer:	Sure. All our products are authentic.

Product features

Neutrogena Hydro Boost Hydrating Concealer

Neutrogena Hydro Boost Hydrating Concealer applies flawlessly to help mask imperfections. The non-greasy, lightweight formula glides onto skin providing silky-smooth, natural-looking coverage. The unique hydrating core is designed to instantly quench skin.

About Neutrogena Brand

Neutrogena is a brand of Johnson & Johnson Consumer Inc. The #1 dermatologist-recommended* skincare brand, Neutrogena offers some of the world's most loved beauty and skin care lines, and manufactures and markets products in over 70 countries.

*Neutrogena is the #1 OTC brand recommended by Dermatologists in the USA. (Source: Dermatologist Recommendation Study. Gfk. 2016)