12 best straightening cream

Product description

Description

Block out frizz and keep hair sleek and straight for up to 24 hours with John Frieda Frizz Ease Straight Fixation Styling Creme. This smoothing styling creme protects hair from heat styling damage with a unique ThermaGard complex, and with milk protein and sweet almond oil, it conditions without weighing hair down. The result is sleek, shiny, frizz-free hair.

How to Use John Frieda Frizz Ease Straight Fixation Styling Creme:

Rub a dime-sized amount of John Frieda Frizz Ease Straight Fixation Styling Creme between palms and smooth through wet or damp hair, distributing evenly from root to tip. Blow dry hair straight and follow with a flat iron for maximum sleekness.

About John Frieda

Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering products that target specific style problems and transform them. For salon-caliber results you can see and feel.

We learned that to get there, the solution has to be tailored to your hair’s specific needs. So we made it our mission to crack the differences behind exactly what makes blondes brighter, brunettes shine, and frizz an ancient memory. Our products are fueled by an understanding of what makes each individual hair type unique. To help your style meet its perfect match.

• BLOCKS FRIZZ AND IMPROVES MANAGEABILITY - Straight Fixation Styling Creme is formulated to fight against frizzy fibers to straighten hair and make styling a breeze
• FORMULATED WITH MILK PROTEIN AND ALMOND OIL - Our styling cream, featuring milk protein and almond oil, helps you achieve the sleek, shiny, frizz-free hair you're going for
• EASE IN STRAIGHT STYLING - Get a silky smooth finish to ease the stress of unruly hair Smooth straight hair that lasts all day
• SAFE FOR COLOR TREATED HAIR - Our Straight Fixation styling hair cream for straight hair is safe for both natural and color treated hair
• NEW LIFE TO YOUR HAIR - Pair with John Frieda Frizz Ease Flawlessly Straight Shampoo & Conditioner to start softening and smoothing frizzy strands in the shower

User questions & answers

Question:	My hair gets wavy and curly in humidity otherwise it’s straight. Will this keep it straight at the beach
Answer:	While this does help to smooth hair and control frizz, it may not completely prevent your hair from waving or curling in areas of high humidity and moisture such as a beach. We hope this helps!
Question:	Can I use on my hair when it is dried
Answer:	No because you blow dry your hair with the product on it. However, your hair can be damp, it does not have to be sopping wet.
Question:	Can I use this without a blow dryer? And let it air dry
Answer:	I have very curly hair that is very frizzy when dry if I use no product in it. I put straight fixation in towel dried hair and let it dry naturally. It is the best product I have found for my hair. If left undisturbed to dry, it takes out the frizz and does not leave it sticky or stiff, just soft. After it's dry, if I notice any frizzy ends, I use a little of it on the dry ends and it smooths them out. I love this product, but it's getting harder and harder to find in the stores.
Question:	can I use other hair products along with this on my hair,should I use this product first and then my other hair produts or vise versa? Thanks
Answer:	You can use this with other hair products!

Product features

Flawlessly Straight

Straight styles start in the shower. This Shampoo & Conditioner duo works to hydrate and even out texture to make straight styling easier. It's formulated with Keratin to help nourish your hair.

3 Day Straight

This heat-activated spray works with flat iron to keep style straight longer, without requiring heat touch-ups. Formulated with nourishing Keratin.

Straight Fixation

Styling creme that hydrates and smoothes away frizz and keeps hair silky-straight for up to 24 hours! Formulated with hydrating Milk Protein & Sweet Almond Oil.

Product description

Put an end to frizzy hair days and tame frizz with L'Oreal Paris AHS BLOW DRY IT Thermal Smoother Cream. This lightweight styling cream and hair protectant instantly tames and protects hair from any heat tool, leaving all hairstyles smooth and full of shine. Suitable for long hairstyles, medium length hairstyles, and short hairstyles. Instantly smoothes and protects Tames frizz No pulling, no tugging Heat Protection Squeeze a quarter-size amount into palm for mid-length hair. Apply on damp hair before blow-drying with a round brush. TIP: Blow dry your hair in a downward motion; this helps seal the cuticle for a smoother, shinier finish.

• Instantly smoothes and protects
• Tames frizz
• No pulling, no tugging
• Heat Protection

User questions & answers

Question:	Does it have any animal source or is tested in them
Answer:	NO! They DO NOT test on animals, this is very important for me, so I ask this from ANY company I buy. Check for yourself https://www.loreal.com/sustainability/l%27or%C3%A9al-answers/the-question-of-animal-testing
Question:	Does it leave hair sticky
Answer:	Not at all. I have thin hair and it leaves mine smooth with no heavy residue. However, I blow my hair out every day.
Question:	what does it smell like
Answer:	It smells kind of like cotton candy... I can't think of a better way to describe it. It's not overwhelmingly strong, and it doesn't linger. Just a light, sweet scent.
Question:	is there organ oil in this product
Answer:	Looking at the ingredients, there is no “organ oil” in it.

Product features

Boost It:

High-performance stylers deliver soft, touchable body + volume for up to 24 hrs.

Lock in weightless texture, density, and volume. Boost It.

Air Dry It:

High-performance stylers enhance hairs’ natural shape for up to 24 hrs without leaving residue behind.

For Frizz-Resistant, Heat-Free Style.

Drop the Dryer, and Air Dry It.

Lock It:

High-performance hairsprays and gels sculpt your most extreme style.

Lock your locks in place with maximum hold lasting up to 48 hrs.

Sculpt your style strand-by-strand. Lock It.

Curve It:

High-performance stylers define your curls for 24 hr hi-definition shape, without the crunch.

Soften, tame, and fight frizz. Curve It.

Product description

For Coarse or Resistant Hair (non-color treated hair) Make your hair smooth, shiny and straight. This two step straight permanent system contains a straightener and neutralizer, which are permanent solutions that are used with a hot hair iron. Crystallizing Straight is an innovative new technique developed by Shiseido Professional in Japan to make frizzy, curly or wavy hair completely straight while preserving the hair's health. Crystallizing Straight typically will improve the hair's feel, softness and shine while making it more manageable!

• Brand-new condition in its original retail packaging; unused, unopened,undamaged, with sufficent shelf life
• This product is from leading department store in thailand
• Selection of good products in Health & Beauty from thailand
• 100% Original& Authentic with reasonable price

User questions & answers

Question:	can i use this product on permanent colour hair
Answer:	don't use if the hair have bleach
Question:	Can you use this product on color treated and highlited hair
Answer:	I use hair color products so yes , I think you can use it on color treated hair. I just don't use hair color within 2 weeks after I did my straight perm.
Question:	Should this product be used on African American hair
Answer:	Yes it works on African Americans hair as well
Question:	Is this a permenant hair straightening? How long does this last and what are the steps
Answer:	Yes this is permanent hair straightening. It usually lasts about 8 months for me until the new hair growing out becomes unruly. My hair doesn't grow very fast so it depends on the person. The hair has to be washed. Apply the straightener let it sit 10-15 mins. wash it out, dry your hair and flat iron in very small sections until all of your hair is completely straight. then apply the neutralizer. Be careful and make sure it is applied to all of your hair. Missing this step can result in hair loss. Leave neutralizer in the hair and work through throughly for 10 minutes. wash the hair and dry again and re iron in small sections. don't wet hair or use any hair accessories for 3 days. Im not a professional but i have had this done to my hair for the past ten years. I recently used this product and did it myself. I would caution you that you should not use this if you have any hair dye or any other processing in your hair. Again I'm not a professional I can only relay my experience with my own hair. Good Luck.

Product description

TIGI Bed Head Straighten Out 98 percent Humidity Defying Straightening Cream for Unisex, 4 Ounce

• 4 oz Cream
• Bed Head Straighten Out 98 percent Humidity Defying Straightening Cream was launched by the design house of TIGI
• It is recommended for casual wear

User questions & answers

Question:	Since this product doesn't provide heat protection, can it be used in combination with a heat protectant
Answer:
Question:	can you use this with hairgel
Answer:
Question:	can i straigthnen synthetic hair
Answer:
Question:	Do I have to use it before or after the iron
Answer:

Product description

This powerful heat activated formulation effectively straightens waves/curls and tames frizzes. 100 percent humidity resistant. Paraben free,gluten free, Not tested on animals.

Brand Story

Brazilian Blowout is the #1 line of professional smoothing treatments and after care products that provide smooth frizz free hair with radiant shine.

User questions & answers

Question:	Will this effect my curls if I curl my hair
Answer:	it will smooth your hair when you blow it out but you can use a curling iron for curing your hair after.. this is what I do
Question:	I work out alot and when i sweat my hair gets very frizzy does stop the frizz after you sweat as well
Answer:	I find this product to last longer then most I have used its creamy and thick. I normally use it after I have washed my hair while my hair is still a little damp I will apply Brazilian Blowout Balm on all over then comb it thru then use my blow-out hot brush first then my hot iron... and I have noticed my hair stays frizz free for days. you can also apply it to dry hair then use your iron or the hot brush. my hair curls up very quickly with sweat and humidity so I find this works very well.
Question:	Can you use a hair straightener / flat iron tool instead of blow drying
Answer:	Personally, I would say no. the blow drying is supposed to be what straightens the hair. I tried and it did not fare so well
Question:	How often can I use this
Answer:	I use it every time I wash my hair, which’s like twice a week. I use the anti-frizz shampoo and masque in the shower and, after towel drying, I use the ionic spray and balm. My hair remains soft and straight.

Product features

Brazilian Blowout Thermal Straightening Balm, 8 oz

Description:

The Açai Protective Thermal Straightening Balm is a powerful, heat activated, humidity resistant formulation that straightens waves/curls and tames frizzies while protecting hair from heat styling and stresses. An exclusive Brazilian Super-Nutrient Complex reconstructs and strengthens damaged hair while creating a protective protein layer on the hair shaft to straighten, smooth and seal the cuticle. The end result is straighter, smoother, hair with radiant shine.

• SMOOTHING FORMULA - This heat protectant cream helps keep your hairstyle straight, silky, and smooth. The anti-frizz product prevents frizz, delivering a smooth finish.
• PROTECTS FROM HEAT - The DESIGNLINE straightening cream provides thermal protection from heat styling. No more dry, damaged, or burnt hair from your flat iron, blowout treatment, or blow dryer.
• OFFERS MEDIUM HOLD - This hair styling aid offers a medium, flexible hold. This allows you to style it as you please without worrying about uncomfortable, stiff hair.
• WORKS FOR ALL HAIR TYPES - Unlike other straightening products, the Press It Straightening Cream works for all hair types, natural or styled. The cream offers best results when applied with a brush or comb.
• DESIGNED BY STYLISTS - Regis DESIGNLINE products are developed by stylists, used by stylists, and recommended by stylists. DESIGNLINE products are made with high-quality ingredients that your hair needs.

User questions & answers

Question:	Does this product protect hair up to
Answer:	Yes
Question:	Should i use flat iron
Answer:	I used a flat iron
Question:	Is this good for color treated hair
Answer:	Yes it works great
Question:	Does it work for air drying hair
Answer:	Yes

Product features

DESIGNLINE

Introduced in 2002, there are currently more than 100 professional haircare products in the DESIGNLINE family.

DESIGNLINE shampoos, conditioners, treatments and styling and finishing products are designed to address a wide range of hair needs and conditions. DESIGNLINE products are not tested on animals.

Regis Corporation

Regis Corporation, headquartered in Minneapolis, Minnesota, is the beauty industry's global leader in beauty salons and cosmetology education.

Regis offers a wide range of haircare services including haircuts, styling and coloring, as well as a wide selection of nationally recognized professional haircare products.

Developed by Stylists

DESIGNLINE products are developed by stylists, used by stylists, and recommended by stylists.

High End Ingredients

DESIGNLINE products are made with high-quality ingredients that your hair needs.

Products for All Hair Types

DESIGNLINE product lines include: Shampoos & Conditioners, Styling & Finish, Styling Tools and Hair Treatment products.

• CONDITIONING KERATIN HAIR MASK – Expertly formulated to restore, nourish and strengthen hair, this premium hair treatment mask by Natural Formula contains keratin, a fibrous protein that gives your hair its structure.
• ADVANCED KERATIN FORMULA – The Natural Formula Keratin Deep Conditioning Mask acts as soon as you apply it to your hair, rebuilding and restoring the structure of the hair to renew elasticity, hair-shine and softness. This mask hair treatment will help provide extra moisture as well as detangle strands, which can help make styling easier.
• RETAINS HAIR STRAIGHTENING RESULTS – Enriched with pentanol, which enhances the effects of keratin, this hair straightening mask retains hair-straightening results 3 times longer. Increases the hair’s durability to breakage, heat and chemical damages.
• PERFECT FOR HEAT DAMAGED HAIR – This richly-textured and ultra pampering keratin conditioning mask is perfect for hair that has undergone all types of straightening treatments and that is frequently styled thermally (with a blow dryer or a ceramic hair straightener, for example) which is known to cause damage to the hair shaft.
• SODIUM CHLORIDE SALT FREE – Unlike comparable keratin hair treatment products currently on the market, our cream formula hair therapy mask doesn’t contain any substances that can damage your hair. Not only is this keratin mask paraben-free, it is also Sodium Chloride Salt free.

User questions & answers

Question:	Alguien me puede recomendar algun producto sin amoniaco para alisarme y que no dañe el cabello por favor?? Este producto lo compre y es muy buenperoNO
Answer:	Hola, la verdad que a mi me funcionó de maravillas, he probado muchísimos, pero en realidad este es el mejor producto que he encontrado hasta el momento, he probado muchísimos, hasta de los de las líneas más caras, pero este es el que mejor a quedado mi pelo y el precio es muy bueno!
Question:	Why did the price of this product more than double since last month
Answer:	It is made in Israel so perhaps the corona virus scare has played a part.
Question:	Is it one time application? Or it last for several applications please. Thx
Answer:	It's conditioner. I apply it on my hair after every shampoo but it doesn't help straighten my hair. I will not buy it again.
Question:	How long does this straightening last after one use
Answer:	It didn’t work at all.

Product features

A UNIQUE FORMULA DEVELOPED ESPECIALLY FOR STRAIGHTENED HAIR

Enriched with 2 types of Pure Keratin – rebuilds hair strands from within and forms a protective coating that smooths hair.

Sodium Chloride Free – prolongs the effects of a straightening treatment and gently cleanses hair without drying it out.

STRAIGHTENING RESULTS LAST 3X LONGER

Enriched with panthenol to enhance keratin action, it strengthens and protects hair against breakage as well as damage caused by heat and chemicals.

100 % CRUELTY FREE PRODUCTS

We’re animal lovers! None of our products are tested on animals.

Product description

For Fine or Tinted Hair. Make your hair smooth, shiny and straight. This two step straight permanent system contains a straightener and neutralizer, which are permanent solutions that are used with a hot hair iron. Crystallizing Straight is an innovative new technique developed by Shiseido Professional in Japan to make frizzy, curly or wavy hair completely straight while preserving the hair's health. Crystallizing Straight typically will improve the hair's feel, softness and shine while making it more manageable!

• Shiseido crystrallizing cream staighteners & neutralizer
• Fine, Permed, Tinted Hair up to 20vol
• 400g Net Wt.14oz (NORMAL) N1
• 400g Net Wt.14oz (NEUTRALIZER) N2

User questions & answers

Question:	I received it but its expiration date is 3 years ago. What should I do
Answer:	Send it back
Question:	when you wash your hair a few days after the treatement, does it make your hair smell like rotten eggs when hair gets wet
Answer:	nope. it should be cleared after 1-2 days
Question:	How often do you have to apply this to make the hair constantly straight
Answer:	It will stay straight until you cut it. I would say at least 6 months. This product will make your hair looked like natural straight, but if you want pen straight, you still need hair straightening iron, hope this will help you.
Question:	I have lightened colored hair....will this product cause breakage or is lightened. Considered tinted
Answer:	This producct is strong, if you have tinted blond hair maybe this can break your hair..

Product description

Loreal X-tenso Straightener - Natural Resistant Hair X-tenso: Natural Resistant Hair Description If you spend your morning blow-drying and taming your rebellious for hours due to curly, wavy, or frizzy hair, the new Brazilian Straightening Look from X-Tenso Moisturist is what you have been waiting to get rid of your routine. X-Tenso Moisturist make over your rebellious, curly, wavy, or frizzy hair to smooth, beautiful-silky and shiny hair for up to 2 months. X-Tenso Moisturist is designed to give a "natural-looking" result. You can choose how smooth you want your hair to go depending on the level you prefer. Direction for use Straightener No.1 Coats the entire hair evenly, except for roots and let it set at room temperature for 10 - 20 minutes. After that, rinse it sufficiently with plain water, dry the hair and set with hot straightening iron at 180°C/ 356°F. When applying, keep 1 - 2 cm above hair roots, as getting it on the scalp could cause irritation and breakage of hair. Use an intermediate water to rinse it away completely. Wash the roots carefully. Neutralizer No.2 Coat the entire hair and leave it for 20 - 30 minutes, at the same time combing it lightly. Then, completely wash it away. Complete the process. If the neutralization is not complete, it could cause damage or hair breakage, thus coat the hair sufficiently from roots to tip of hair to make sure the neutralization process is completed. Quantity : 1 Box Contains : 1 of smoothing cream contents 125ml 1 of neutralizing cream contents 125ml Condition : New (Factory sealed)

• L'oreal X-tenso Straightener Cream Straightening Hai For Natural Resistant Hair

User questions & answers

Question:	Is this a relaxer
Answer:	Yes it is. But is not that strong.
Question:	is this has a bad strong smell ? and if not, is it good for african like hair? as i knew that the very strong one has a bad smell
Answer:	The first one was smell kind is strong but the second one is smell nice... And I'm not so sure if is will work well on an African hair type. But is work very well for me and for the price I think is worth it!
Question:	I only have to work 2 inches of the root. Is this for one application only or for many
Answer:	There is enough for one application of the entire head of hair. So if you only do two inches, there should be quite a bit left over.
Question:	Is 1 pack enough for a shoulder length hair? Thank you
Answer:	Yes, my hair is longer than my shoulders and I find that 1 pack is sufficient.

Product description

The perfect styling cream for creating sleek, smooth, shiny styles.

Brand Story

CHI haircare and tools are manufactured by Farouk Systems a Houston based company.

User questions & answers

Question:	Do you use on wet hair as a styler when you are blow drying straight before you flat iron
Answer:	Hi. I have used it more when my hair is wet. It made it easier for me to twist my hair. When my hair is dry, It holds my edges in place longer. So it is very effective either way you choose to style your hair. I like it. My hair is very coarse and naturally wavy. I hope this information was useful. Enjoy!
Question:	What is the shelf life for straight guard
Answer:	This product usually lasts me 3 or 4 months and it has been fine. I do not know if it goes bad. I’ve never had a problem with this product and have been able too use the entire bottle
Question:	Is it sulfate free and safe for keratin treated hair
Answer:	It has Laureth-7 so not sure if this is anothe name for Laureth sulfate. I would check with the manufacturer. As far as keratin treated hair, it doesn't say you can't but keratin is one of the ingredients.
Question:	What are the list of ingredients of this product
Answer:	Water, Polyacrylamide, Hydrolyzed Silk, Panthenol, Cocodimonium, Hydroxypropyl Hydrolyzed Keratin, C13-14, Isoparaffin, PVP, Guar, Hydroxypropyltrimonium, Chloride, Phenoxyethanol, Caprylyl Glycol, Mica, Laureth-7, Hydroxypropyl Guar, Potassium Sorbate, Hexylene Glycol, Citric Acid, Titanium Dioxide (CI 77891), Alumina, Silica, Fragrance, Benzyl Benzoate, Butylphenyl Methylpropional, Hydroxyisohexyl3-Cyclohexene Carboxaldehyde, Hexyl Cinnamal

Product description

Makes hair straight, smooth and glossy. Keratin Healing System instantly heals, seals and protects, effectively smoothing the hair to stop frizz, while adding a brilliant shine. Organic Coix Seed straightens curls and waves for super smooth looks. Lightweight, greaseless straightening balm provides movement and a “naturally straight” look. Thermal Protection up to 482 DegreeF (250 DegreeC).

Brand Story

L’ANZA provides the only haircare products that heal the hair. Our award-winning products deliver complete Keratin protein replenishment. All formulas heal, seal and protect hair, providing unsurpassed health and shine.

User questions & answers

Question:	Cuál es su beneficio
Answer:	Da hidratación,suavidad y un secado más rápido
Question:	My hair dries straight and smooth, but within an hour, my ends puff out. Will this help with triangle head?! Will it keep my ends down
Answer:	I use all the L'Anza products, like you my hair puffs out and my hair is very thick. One review said hair will stay smooth more than one day, not for me so I use all the products everyday.
Question:	Is this the same orange jelly stuff as the nude bottle
Answer:	I have never purchased this Lanza smoother in a nude bottle. I have always purchased it in a purple bottle. But it is an orange colored semi thick gel. I have naturally curly frizzy wavy hair. And my hair would be destroyed without this Lanza smoother. I use it with a straightening iron and it is a fantastic product. Couldn't live without it!!!
Question:	Does this need to be used with a straightener/heat afterwards? Or can I just apply it
Answer:	I’ve always used this as an anti frizz / gel for my curly hair. I don’t use any heat or straightener. And It doesn’t leave your hair sticky or hard, makes my curls flexible and bouncy.

Product description

GIOVANNI Straight Fast Straightening Elixir smooths curls, relaxes waves, and helps straighten and control even the unruliest of hair. This lightweight crystal-clear gel adds silky shine while repelling humidity. Look in the Ingredients section to find a listing of *USDA certified organic ingredients. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

• MOISTURIZING SCALP CARE: GIOVANNI's Straight Fast Straightening Elixir smooths curls, relaxes waves, and helps straighten and control even the unruliest of hair. This lightweight crystal-clear gel adds silky shine while repelling humidity
• DEEP HYDRATION: Powered by Botanical Extracts and Oils, this straightening Elixir protects hair from heat styling while smoothing and hydrating hair for the ultimate sleek style
• COLOR SAFE: GIOVANNI Straight Fast Straightening Elixir is 100% color-safe and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color
• VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
• SULFATE-FREE & PARABEN-FREE: GIOVANNI products do not contain any sulphates, parabens or other harsh chemicals commonly used in regular hair products, leaving you with strong, beautiful hair

User questions & answers

Question:	Whats the ph level
Answer:	Don’t know but it’s organic,gluten free and very gentle on the hair.
Question:	how long does it last? Only shampoo to shampoo
Answer:	Yes, shampoo to shampoo. Once you wash, it's gone. I'm yet to have seen my real long term benefits from this product directly. Short term it definitely makes combing/brushing a lot easier. (My hair is very coarse and frizzy. It tangles up fast, can't be brushed when dry.) Helps take some frizz. Nothing so memorable that I am including my 'must have' daily product lineup. JMO!
Question:	how to use
Answer:	After shampooing work a small amount through towel-dried hair. Light conditioning and protection from styling tools (heat).
Question:	Is blow drying the hair mandatory for the straight effect ? Will it work if it is just applied on wet hair
Answer:	You would need to blow dry to get full effect. It is like a gel.

Product features

Invigorating Hair Care

Eco Chic helps repair dry, damaged, and color-treated hair. The invigorating ingredients rejuvenate your hair whether you're cleansing, conditioning, hydrating, or holding.

Botanical Extracts

Looking to rejuvenate, strengthen, and gorgeously restore your hair? Eco Chic formulas are bursting with nutrients and organic-oil blends.

Luxurious Appearance

Conditioning rosemary and cooling peppermint are added to help you gain a luxurious appearance. Eco Chic is for hair that looks and feels flawless.

Cruelty-Free

Eco Chic products are sulfate-free and paraben-free. We don’t add harsh chemicals, or artificial dyes, and never test on animals!

Eco Chic

Smooths and soothes hair for the ultimate sleek style. Temporarily straightens hair until your next wash. Certified organic botanicals help protect hair from heat-styling. Smooth the curls, relax the waves and control even the unruliest of hair. This lightweight, crystal-clear gel adds silky shine while repelling humidity. Hair stays sleek and totally touchable. Perfect for all hair types.

OUR INGREDIENTS

Our products are formulated using a number of organic ingredients, we are Leaping Bunny Certified and the vast majority of our products are vegan friendly.

OUR COMMUNITY

Giovanni enjoys partnering with Eco Chic women (& men) who use their everyday gifts to do something beautiful in our world and local communities.

OUR STORY

Giovanni was the first full-range, salon-inspired hair-care brand in natural products stores, and today continues to Bridge the Gap between Natural and Salon-Quality hair care.

OUR COMMITMENT

Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.